Measurement & Analytics

CFOsources brings finance & accounting expertise to measuring the time and cost (the productivity) of customer acquisition as a whole and by segments to help your company better understand where to focus its marketing resources and benchmark productivity. As a 3rd party we offer a neutral, unbiased and transparent view of your company.

Key Indicators

1. Measurement of sales cycle

2. Measurement of direct costs to acquire a customer

3. Measurement of overhead costs to acquire a customer

4. Payback and IRR (Internal Rate of Return) per customer

For more information please contact info@cfosources.com